Scotland's most creative agency

We're rather proud to say that The Union won the lion's share of gongs at the inaugural Scottish Creative Awards. The most pleasing result wasn't just the number of times we tip-toed to the podium but that the winning work for our clients spanned the media spectrum. With successes in Broadcast, Ambient, POS, Design, Print and Apps, we demonstrated strength in depth. Onwards and upwards.

It’s heading this way

Not just our new website but also a suite of creative, high-impact international online ads for Scottish Development International (SDI). In recent years SDI has turned to online marketing to drive efficiencies - ideal for a widely spread and highly niche target audience. Our campaign resulted in a 623% increase in leads compared to the previous campaign. You could say it was monstrously successful.

Click on the arrow to see some of our recent work

How do you like your coffee?

Matthew Algie supplies 4,000 leading independent and branded coffee shops. They asked us to help them grow their business. An intensive planning process highlighted the obsession their people have with producing the best cup of coffee, every time. Something our 'coffee brain' identity captured perfectly. It’s now being rolled out across the entire business, from packaging to the roastery itself, boosting sales and growing outlet numbers.

That was easy

Our challenge was to promote Staples Office Supplies and Technology product categories amongst small businesses, without excluding consumers. We also wanted to bring out Staples' personality which is about offering service above and beyond the norm, making customers believe they’re getting special treatment. Very special treatment.

A Very Well Done App

Scotch Beef sales in London were static and brand awareness was low. After listening to consumers and micro-adapting creative across a range of media, brand awareness reached its highest ever level and sales increased by 30%. We have just launched an iPhone app for Quality Meat Scotland (QMS) to guide consumers through the intricacies of cooking the perfect steak and roast. The Android app is coming along nicely.

Wish you were here

VisitScotland’s RM programme has seen three waves of activity run annually with 400,000 packs and over 1.8 million ezines going out in 2010 alone. Our highly personalised packs generated an overall 16.7% response last year with the programme delivering a total of £185 million of incremental tourism-related income - the equivalent of over half a million pounds every single day.

There’s been a murder

The challenge was to create a simple but visually striking campaign for STV that shook the apathy out of a cynical audience and helped reposition Taggart, a long-running television institution, as the grandfather of all police shows. With a 35% increase in viewing figures we succeeded in bringing it back with a bang and made it as credible and watchable as when it first aired in 1984.

Room service

Principal Hayley is a collection of 24 inspirational hotel and conference venues across the UK and Europe. From city centre to country retreat they offer unrivalled service and attention to detail. We manage PH’s wide-ranging creative marketing activity including brochure design, advertising (both traditional and online), development of website and microsites, search engine marketing, DM, and all printed materials which appear throughout all the hotels and venues.